We created the brand strategy for the BBC that transformed into a new proposition for a global icon, winning the world’s most prestigious branding award—a Clio—and capturing the hearts of Liverpool. This resulted in a £54.8 million boost to the local economy and brought half a million visitors to the city. Our strategic proposition for Eurovision Liverpool 2023, ‘United by Music,’ was so well-loved by the European Broadcasting Union (EBU) that it became the ongoing brand proposition for Eurovision. A proud moment, and a testament to the quality and longevity of our strategy.

This brand  went on to win a Clio award. Don Draper, eat your heart out.